Promotion Kit

Songs & Stories of Hope · Zion Lutheran, Fairbanks View the event page →

Everything here is written to be copied and sent as-is — email, social posts, radio scripts and newspaper copy, all carrying the same date, address and link. Each block has its own Copy button — click it, then paste into Outlook, into a bulletin, or into the station's submission form.

The radio scripts show their real word count and read time, measured from the text itself at a normal announcer pace of 150 words a minute. If you edit a script, the numbers update as you type, so you can see whether it still fits the slot.

What
Songs & Stories of HopeFree concert & message
When
Sat, Sept 26, 20262:00 – 3:30 PM
Where
Zion Lutheran Church2982 Davis Road, Fairbanks
Link
/zionlutheranindianministries.org/zion

1 · Email

Three lengths. Use the invitation when you're writing to people directly, the bulletin blurb when you're asking another church to run it for you, and the text message when you're inviting one person from your phone.

The invitation Send to your own list · forwardable

Subject: You're invited — a free afternoon of music and stories, Sept 26 in Fairbanks

Hello,

You're invited to Songs & Stories of Hope — a free afternoon of music and honest stories at Zion Lutheran Church in Fairbanks.

Saturday, September 26 · 2:00–3:30 PM
Zion Lutheran Church, 2982 Davis Road, Fairbanks
Free to attend — no ticket, nothing to sign up for

Becky Key is a singer and songwriter who has spent more than twenty years playing in churches and community halls. Her brother, Josh Vigran, is Zion's music director. Pastor Bobby Key tells the stories in between — the honest kind, about where hope actually comes from when life is hard.

Come as you are, bring your family, bring a friend. If you know someone who is carrying something heavy right now, this is an easy afternoon to invite them to.

Everything — the music, the people, a map — is here: lutheranindianministries.org/zion

Hope to see you there.

The bulletin blurb For another church's newsletter or Sunday bulletin

Songs & Stories of Hope — Saturday, September 26, 2:00–3:30 PM at Zion Lutheran Church, 2982 Davis Road, Fairbanks. An afternoon of music and honest stories with singer-songwriter Becky Key, Zion music director Josh Vigran, and Pastor Bobby Key. Free to attend, everyone welcome. Details at lutheranindianministries.org/zion.

The text message Inviting one person from your phone

Free afternoon of music and stories at Zion Lutheran in Fairbanks — Sat Sept 26, 2 to 3:30. Thought of you. Come with me? lutheranindianministries.org/zion

2 · Social media

Four graphics, already sized for where they're going, plus the words to post with them. Save the image, paste the caption, done. All four carry the date, the address and the link, so they still work when someone screenshots one and sends it on.

Portrait feed post
Feed post — tall
1080 × 1350 · Facebook & Instagram. Start here — tall posts take up the most room in the scroll.
Square feed post
Feed post — square
1080 × 1080 · safest everywhere, including group posts.
Story graphic
Story
1080 × 1920 · Facebook & Instagram stories. Add the link sticker.
Landscape graphic
Wide
1200 × 630 · link previews, email headers, anywhere landscape.
Facebook post Use the tall graphic
Fairbanks — you're invited to an afternoon of music and honest stories, and it's completely free. Singer-songwriter Becky Key, Zion music director Josh Vigran, and Pastor Bobby Key bring Songs & Stories of Hope to Zion Lutheran Church. Songs you can sing along to, and real stories about where hope comes from when life gets hard. 📅 Saturday, September 26 · 2:00–3:30 PM 📍 Zion Lutheran Church, 2982 Davis Road, Fairbanks 🎟️ Free — no ticket, nothing to sign up for Bring your family. Bring a friend who could use an afternoon like this. lutheranindianministries.org/zion
Instagram caption Link in bio — IG captions aren't clickable
Music that encourages. Stories that inspire. Hope that lasts. 🎸 Songs & Stories of Hope comes to Zion Lutheran Church in Fairbanks — Saturday, September 26, 2:00–3:30 PM. Free, and everyone is welcome. With Becky Key, Josh Vigran and Pastor Bobby Key. Link in bio 👆 #Fairbanks #FairbanksAlaska #NorthPoleAK #InteriorAlaska #FreeEvent #LiveMusic #Hope #LutheranIndianMinistries #ZionLutheran
Short version Local groups, comments, a church page's own share
Free afternoon of music and stories at Zion Lutheran Church, Fairbanks — Saturday, September 26, 2:00–3:30 PM. Everyone welcome. lutheranindianministries.org/zion
Posting it for free vs. paying to boost it. Posting costs nothing and reaches the people who already follow LIM and Zion — do that regardless, and ask Zion, Bill and the performers to share it to their own pages, which is where most of the free reach actually comes from. Boosting is the paid version and it's what reaches Fairbanks people who have never heard of either ministry. If Bill wants to spend there, the useful settings are: a radius around Fairbanks that takes in North Pole, adults, no interest targeting (the audience is too small for it to help), and a run of roughly the last two weeks before September 26 with a small daily amount rather than one big push. Facebook will quote the cost before anything is spent. I can set it up and hand it over, or write out the click-by-click for whoever runs the page — whichever Bill prefers.

3 · Radio public service announcements

Written to be read out loud, not read off a page. Numbers and the web address are spelled the way an announcer says them, so nobody has to work it out live on air. Stations usually want a :30; send all three and let them pick.

Two things to confirm with each station before sending. Every station handles free announcements differently, so a two-minute phone call saves a rejected submission: (1) where to send it — some want an email, some a web form, some a paper letter on letterhead; (2) how far ahead they need it. Ask for their lead time and work backwards from September 26. Then use the cover note in section 3.
:15 — short  
PUBLIC SERVICE ANNOUNCEMENT ORGANIZATION: Lutheran Indian Ministries / Zion Lutheran Church SUBJECT: Songs & Stories of Hope — free community concert LENGTH: :15 RUN DATES: On approval through September 26, 2026 KILL DATE: September 26, 2026
Music, true stories, and good news — free, at Zion Lutheran Church in Fairbanks. Saturday, September twenty-sixth, two to three-thirty in the afternoon. Everyone is welcome. Find it online at Lutheran Indian Ministries dot org, slash Zion.
:30 — the one most stations want  
PUBLIC SERVICE ANNOUNCEMENT ORGANIZATION: Lutheran Indian Ministries / Zion Lutheran Church SUBJECT: Songs & Stories of Hope — free community concert LENGTH: :30 RUN DATES: On approval through September 26, 2026 KILL DATE: September 26, 2026
Zion Lutheran Church and Lutheran Indian Ministries invite you to Songs and Stories of Hope — an afternoon of music and honest stories, free to everyone. Singer and songwriter Becky Key, Zion music director Josh Vigran, and Pastor Bobby Key. Songs you can sing along to, and real stories about where hope comes from when life gets hard. Saturday, September twenty-sixth, two to three-thirty in the afternoon, at Zion Lutheran Church, twenty-nine eighty-two Davis Road in Fairbanks. Admission is free.
:60 — long  
PUBLIC SERVICE ANNOUNCEMENT ORGANIZATION: Lutheran Indian Ministries / Zion Lutheran Church SUBJECT: Songs & Stories of Hope — free community concert LENGTH: :60 RUN DATES: On approval through September 26, 2026 KILL DATE: September 26, 2026
Some afternoons you just need good music and something encouraging to take home. Zion Lutheran Church and Lutheran Indian Ministries invite you to Songs and Stories of Hope, a free afternoon of music and honest storytelling in Fairbanks. Becky Key is a singer and songwriter who has spent more than twenty years playing in churches and community halls. Her brother, Josh Vigran, is Zion's music director. Together they'll play songs you can sing along to. In between, Pastor Bobby Key tells the honest kind of story — about where hope actually comes from when life gets hard. There's no ticket and no charge. Bring your family. Bring a friend who could use an afternoon like this. Songs and Stories of Hope. Saturday, September twenty-sixth, two to three-thirty in the afternoon, at Zion Lutheran Church, twenty-nine eighty-two Davis Road in Fairbanks. That's Lutheran Indian Ministries dot org, slash Zion. Everyone is welcome.

4 · Newspaper

For the Fairbanks Daily News-Miner, or any paper. There is a free listing to claim before anyone spends anything, then copy at three depths for a bought space — papers charge by the inch, so the shortest one that still carries the date, place and price is usually the right buy.

Do this first — it's free Takes about five minutes

The News-Miner runs its events calendar through a service called evvnt, and a basic listing on it costs nothing. Paid upgrades get offered during the flow — featured placement and syndication to other calendars — but the free listing stands on its own, so decline them if you don't want them. Do this whether or not Bill buys an ad.

Open the News-Miner's event submission →

Paste the community-calendar copy below into it, and use the wide graphic from section 2 if it asks for an image.

Who to call about a paid ad Verified on newsminer.com, 24 Aug
  • Advertising departmentadvertising@newsminer.com · 907-459-7548. This is the number for both display and classified.
  • Main switchboard — 907-456-6661 · 200 N. Cushman St., Fairbanks, AK 99701

They don't publish rates or ad sizes anywhere on their site — there's no rate card and the “Place An Ad” page has no specifications on it, so a quote has to be asked for. When Bill calls, the four things worth getting are:

  • Sizes and rates, and specifically whether there's a nonprofit or community rate. Worth pushing on: the News-Miner is itself a 501(c)(3) nonprofit now, so a free event run by two nonprofits is exactly the sort of thing they may price differently. They won't offer it unasked.
  • The deadline for the edition he wants — work backwards from Saturday, September 26.
  • Artwork format — normally a press-ready PDF at a size given in columns by inches.
  • Print vs. website. Two different buys. The display advertising on newsminer.com is sold through a platform called Thunder; the printed paper is the advertising department. Make sure the quote says which one it's for.

Send me the size they quote and I'll supply print-ready artwork at that exact spec. Guessing at column widths is how an ad comes back rejected or reflowed, so the copy below is ready now and the artwork follows the moment we know the dimensions.

Display ad copy For a bought space — they typeset it
HEADLINE: SONGS & STORIES OF HOPE SUBHEAD: An afternoon of music and honest stories — free to everyone BODY: Singer-songwriter Becky Key, Zion music director Josh Vigran, and Pastor Bobby Key. Songs you can sing along to, and real stories about where hope comes from when life gets hard. Bring your family. Bring a friend. DETAILS: Saturday, September 26 · 2:00–3:30 PM Zion Lutheran Church · 2982 Davis Road, Fairbanks FREE ADMISSION — no ticket needed TAG: lutheranindianministries.org/zion Lutheran Indian Ministries with Zion Lutheran Church
Short ad A smaller, cheaper space
SONGS & STORIES OF HOPE Free afternoon of music and stories with Becky Key, Josh Vigran and Pastor Bobby Key. Saturday, September 26 · 2:00–3:30 PM Zion Lutheran Church, 2982 Davis Road, Fairbanks Free admission · everyone welcome lutheranindianministries.org/zion
Community calendar listing Usually free — ask for it either way
SONGS & STORIES OF HOPE — Saturday, September 26, 2:00–3:30 PM, Zion Lutheran Church, 2982 Davis Road. An afternoon of music and storytelling with singer-songwriter Becky Key, Zion music director Josh Vigran and Pastor Bobby Key. Free admission, everyone welcome. Presented by Zion Lutheran Church and Lutheran Indian Ministries. Info: lutheranindianministries.org/zion

5 · The note that goes with it

Paste this into the email carrying the scripts. Stations turn down announcements that arrive with no dates, no contact, and no idea who's asking — this covers all three. Fill in the two blanks before sending.

Station cover note Two blanks to fill in

Subject: PSA request — free community concert, Fairbanks, September 26

Hello [station / name],

I'm writing to ask whether you would run a public service announcement for a free community event in Fairbanks.

Songs & Stories of Hope is an afternoon of music and storytelling at Zion Lutheran Church on Saturday, September 26, 2:00–3:30 PM. It's free, open to everyone, and nothing is being sold or collected. It's hosted by Zion Lutheran Church together with Lutheran Indian Ministries, a nonprofit that has served Native people across Alaska and the lower forty-eight since 1985.

I've included scripts at fifteen, thirty and sixty seconds — please use whichever fits your rotation, and edit freely to match your on-air style. We'd ask that they run any time between now and September 26, and stop after that date.

Full event details, including a poster you're welcome to use: lutheranindianministries.org/zion

If you need anything else from us — letterhead, nonprofit documentation, or a recorded read — just say the word and I'll get it to you.

Thank you for considering it.

Robert Heffle
Lutheran Indian Ministries
[phone] · rheffle@lutheranindianministries.org

6 · What to attach

Send the poster with anything going to a station, a church office, or social media. Send the link with everything.

Songs & Stories of Hope poster
The poster
Opens full size — right-click to save, then attach.
The event page
The event page
lutheranindianministries.org/zion — short enough to say on air.