Promotion Kit

Songs & Stories of Hope · Zion Lutheran, Fairbanks View the event page →
Gary is doing these — ignore them
  • The free News-Miner calendar listing (section 4). Submitted — nobody needs to open that form.
  • All the radio submissions (section 3). KJNP, the iHeart stations and KUAC, cover note and all.
  • The Facebook and Instagram ads, once Robert confirms the budget.
  • Newspaper artwork, as soon as Bill has a size quoted.
Only these need you
  • Say the radio scripts read right (section 3). That's the only approval I need.
  • Share the posts yourselves (section 2) — Robert, Bill, Josh and Becky, not just Zion's page. And into the Fairbanks and North Pole Facebook groups, which only accept posts from members.
  • Order the prints (section 6) and get the half-pages out around town.
  • Bill only: call the News-Miner if he wants a paid ad (section 4). The free listing is already handled.

Everything here is written to be copied and sent as-is — email, social posts, radio scripts and newspaper copy, all carrying the same date, address and link. Each block has its own Copy button — click it, then paste into Outlook, into a bulletin, or into a Facebook post.

The radio scripts show their real word count and read time, measured from the text itself at a normal announcer pace of 150 words a minute. If you edit a script, the numbers update as you type, so you can see whether it still fits the slot.

Cleared — everything on this page is ready. 1 Sept. Josh confirmed it: the afternoon is song, then the story behind that song. Every block below has been rewritten to say that, so the page, the posts, the radio scripts and the newspaper copy all match.
What
Songs & Stories of HopeFree concert & message
When
Sat, Sept 26, 20262:00 – 3:30 PM
Where
Zion Lutheran Church2982 Davis Road, Fairbanks
Link
/zionlutheranindianministries.org/zion

1 · Email

Three lengths. Use the invitation when you're writing to people directly, the bulletin blurb when you're asking another church to run it for you, and the text message when you're inviting one person from your phone.

The invitation Send to your own list · forwardable

Subject: You're invited — a free afternoon of songs and the stories behind them, Sept 26 in Fairbanks

Hello,

You're invited to Songs & Stories of Hope — a free afternoon of great music and the encouraging stories behind the songs, at Zion Lutheran Church in Fairbanks.

Saturday, September 26 · 2:00–3:30 PM
Zion Lutheran Church, 2982 Davis Road, Fairbanks
Free to attend — no ticket, nothing to sign up for

Becky Key is a singer and songwriter who has spent more than twenty years playing in churches and community halls. She'll sing, and then tell you where each song came from. Her brother, Josh Vigran, is Zion's music director. Pastor Bobby Key brings a message — the honest kind, about where hope actually comes from when life is hard.

Come as you are, bring your family, bring a friend. If you know someone who is carrying something heavy right now, this is an easy afternoon to invite them to.

Everything — the music, the people, a map — is here: lutheranindianministries.org/zion

Hope to see you there.

The bulletin blurb For another church's newsletter or Sunday bulletin

Songs & Stories of Hope — Saturday, September 26, 2:00–3:30 PM at Zion Lutheran Church, 2982 Davis Road, Fairbanks. Singer-songwriter Becky Key sings, then tells the story behind each song, with Zion music director Josh Vigran and a message from Pastor Bobby Key. Free to attend, everyone welcome. Details at lutheranindianministries.org/zion.

The text message Inviting one person from your phone

Free afternoon at Zion Lutheran in Fairbanks — songs, and the stories behind them. Sat Sept 26, 2 to 3:30. Thought of you. Come with me? lutheranindianministries.org/zion

2 · Social media

Four graphics, already sized for where they're going, plus the words to post with them. Save the image, paste the caption, done. All four carry the date, the address and the link, so they still work when someone screenshots one and sends it on.

Portrait feed post
Feed post — tall
1080 × 1350 · Facebook & Instagram. Start here — tall posts take up the most room in the scroll.
Square feed post
Feed post — square
1080 × 1080 · safest everywhere, including group posts.
Story graphic
Story
1080 × 1920 · Facebook & Instagram stories. Add the link sticker.
Landscape graphic
Wide
1200 × 630 · link previews, email headers, anywhere landscape.
Facebook post Use the tall graphic
Fairbanks — every song has a story behind it. Come and hear both, completely free. Singer-songwriter Becky Key brings Songs & Stories of Hope to Zion Lutheran Church, with Zion music director Josh Vigran. She sings, then tells you where each song came from — the honest version, about where hope comes from when life gets hard. Pastor Bobby Key closes with a message. 📅 Saturday, September 26 · 2:00–3:30 PM 📍 Zion Lutheran Church, 2982 Davis Road, Fairbanks 🎟️ Free — no ticket, nothing to sign up for Bring your family. Bring a friend who could use an afternoon like this. lutheranindianministries.org/zion
Instagram caption Link in bio — IG captions aren't clickable
Great music and encouraging stories behind the songs. Hope that lasts. 🎸 Songs & Stories of Hope comes to Zion Lutheran Church in Fairbanks — Saturday, September 26, 2:00–3:30 PM. Free, and everyone is welcome. With Becky Key, Josh Vigran and Pastor Bobby Key. Link in bio 👆 #Fairbanks #FairbanksAlaska #NorthPoleAK #InteriorAlaska #FreeEvent #LiveMusic #Hope #LutheranIndianMinistries #ZionLutheran
Short version Local groups, comments, a church page's own share
Songs, and the stories behind them — free at Zion Lutheran Church, Fairbanks. Saturday, September 26, 2:00–3:30 PM. Everyone welcome. lutheranindianministries.org/zion
Posting it for free vs. paying to boost it. Posting costs nothing and reaches the people who already follow LIM and Zion — do that regardless, and ask Zion, Bill and the performers to share it to their own pages, which is where most of the free reach actually comes from. Boosting is the paid version and it's what reaches Fairbanks people who have never heard of either ministry. If Bill wants to spend there, the useful settings are: a radius around Fairbanks that takes in North Pole, adults, no interest targeting (the audience is too small for it to help), and a run of roughly the last two weeks before September 26 with a small daily amount rather than one big push. Facebook will quote the cost before anything is spent. I can set it up and hand it over, or write out the click-by-click for whoever runs the page — whichever Bill prefers.

3 · Radio public service announcements

Written to be read out loud, not read off a page. Numbers and the web address are spelled the way an announcer says them, so nobody has to work it out live on air. Stations usually want a :30; send all three and let them pick.

Everything outlined in green on this page is mine to send. The scripts below, the cover note, the station calls — all of it. The one thing I need from you is a yes to the words. Read the three scripts, tell me they sound right, and I'll do the rest. No phoning around at your end: the Fairbanks stations take these by email or web form. One thing may still come back to you — a station occasionally wants the request to come from the nonprofit itself, or asks for the 501(c)(3) letter. If that happens I'll come straight to Robert for that one item.
Where these are going Checked 1 Sept Gary sends this
  • KJNP — 1170 AM / 100.3 FM, North Pole. The one that matters most for this audience: Christian station, Fairbanks and North Pole, and the audience most likely to come. kjnp@mosquitonet.com, 907-488-2216. Their kjnp.com domain is parked and for sale, so this is the one address I won't trust cold — I'm calling them to confirm it before sending. Nothing needed from you.
  • The iHeart cluster — KIAK 102.5, KFBX 970, KAKQ 101.1 and their sister stations. One address covers all of them: fairbanksradio@iheartmedia.com. Offices at 546 9th Avenue, weekdays 8–5.
  • KUAC — 89.9 FM, public radio. Takes PSAs through an online form linked from kuac.org/contact-us. No email needed, no phone call.

None of them publish a lead time, so these go out as early as possible rather than timed. The scripts carry their own run and kill dates, which is what stations actually need to schedule them.

:15 — short   Gary sends this
PUBLIC SERVICE ANNOUNCEMENT ORGANIZATION: Lutheran Indian Ministries / Zion Lutheran Church SUBJECT: Songs & Stories of Hope — free community concert LENGTH: :15 RUN DATES: On approval through September 26, 2026 KILL DATE: September 26, 2026
Great music, and the stories behind the songs — free, at Zion Lutheran Church in Fairbanks. Saturday, September twenty-sixth, two to three-thirty. Everyone welcome. Online at Lutheran Indian Ministries dot org, slash Zion.
:30 — the one most stations want   Gary sends this
PUBLIC SERVICE ANNOUNCEMENT ORGANIZATION: Lutheran Indian Ministries / Zion Lutheran Church SUBJECT: Songs & Stories of Hope — free community concert LENGTH: :30 RUN DATES: On approval through September 26, 2026 KILL DATE: September 26, 2026
Zion Lutheran Church and Lutheran Indian Ministries invite you to Songs and Stories of Hope — great music and the encouraging stories behind the songs, free to everyone. Singer and songwriter Becky Key sings, then tells you where each song came from. With Zion music director Josh Vigran, and a message from Pastor Bobby Key. Saturday, September twenty-sixth, two to three-thirty, at Zion Lutheran Church, twenty-nine eighty-two Davis Road in Fairbanks. Free admission.
:60 — long   Gary sends this
PUBLIC SERVICE ANNOUNCEMENT ORGANIZATION: Lutheran Indian Ministries / Zion Lutheran Church SUBJECT: Songs & Stories of Hope — free community concert LENGTH: :60 RUN DATES: On approval through September 26, 2026 KILL DATE: September 26, 2026
Some afternoons you just need good music and something encouraging to take home. Zion Lutheran Church and Lutheran Indian Ministries invite you to Songs and Stories of Hope, a free afternoon in Fairbanks where every song comes with the story behind it. Becky Key is a singer and songwriter who has spent more than twenty years playing in churches and community halls. She'll sing, and then tell you where each song came from — the honest kind of story, about where hope comes from when life gets hard. Her brother, Josh Vigran, is Zion's music director. Pastor Bobby Key closes with a message. No ticket, no charge. Bring your family. Bring a friend who could use an afternoon like this. Songs and Stories of Hope. Saturday, September twenty-sixth, two to three-thirty, at Zion Lutheran Church, twenty-nine eighty-two Davis Road in Fairbanks. Lutheran Indian Ministries dot org, slash Zion. Everyone welcome.

4 · Newspaper

For the Fairbanks Daily News-Miner, or any paper. There is a free listing to claim before anyone spends anything, then copy at three depths for a bought space — papers charge by the inch, so the shortest one that still carries the date, place and price is usually the right buy.

Free calendar listing Nothing needed from you Gary sends this

I'm submitting this one — you can skip past it. It's here so you know it's covered and can see what went in. The News-Miner runs its events calendar through a service called evvnt, and a basic listing costs nothing. Paid upgrades get offered during the flow — featured placement and syndication to other calendars — and I'm declining those. This goes in whether or not Bill buys an ad.

The form, if you ever want it for another event: News-Miner event submission →

Paste the community-calendar copy below into it, and use the wide graphic from section 2 if it asks for an image.

Who to call about a paid ad Verified on newsminer.com, 24 Aug
  • Advertising departmentadvertising@newsminer.com · 907-459-7548. This is the number for both display and classified.
  • Main switchboard — 907-456-6661 · 200 N. Cushman St., Fairbanks, AK 99701

They don't publish rates or ad sizes anywhere on their site — there's no rate card and the “Place An Ad” page has no specifications on it, so a quote has to be asked for. When Bill calls, the four things worth getting are:

  • Sizes and rates, and specifically whether there's a nonprofit or community rate. Worth pushing on: the News-Miner is itself a 501(c)(3) nonprofit now, so a free event run by two nonprofits is exactly the sort of thing they may price differently. They won't offer it unasked.
  • The deadline for the edition he wants — work backwards from Saturday, September 26.
  • Artwork format — normally a press-ready PDF at a size given in columns by inches.
  • Print vs. website. Two different buys. The display advertising on newsminer.com is sold through a platform called Thunder; the printed paper is the advertising department. Make sure the quote says which one it's for.

Send me the size they quote and I'll supply print-ready artwork at that exact spec. Guessing at column widths is how an ad comes back rejected or reflowed, so the copy below is ready now and the artwork follows the moment we know the dimensions.

Display ad copy For a bought space — they typeset it
HEADLINE: SONGS & STORIES OF HOPE SUBHEAD: Great music and the stories behind the songs — free to everyone BODY: Singer-songwriter Becky Key sings, then tells you where each song came from — the honest kind of story, about where hope comes from when life gets hard. With Zion music director Josh Vigran, and a message from Pastor Bobby Key. Bring your family. Bring a friend. DETAILS: Saturday, September 26 · 2:00–3:30 PM Zion Lutheran Church · 2982 Davis Road, Fairbanks FREE ADMISSION — no ticket needed TAG: lutheranindianministries.org/zion Lutheran Indian Ministries with Zion Lutheran Church
Short ad A smaller, cheaper space
SONGS & STORIES OF HOPE Free afternoon of songs and the stories behind them, with Becky Key, Josh Vigran and Pastor Bobby Key. Saturday, September 26 · 2:00–3:30 PM Zion Lutheran Church, 2982 Davis Road, Fairbanks Free admission · everyone welcome lutheranindianministries.org/zion
Community calendar listing Usually free — ask for it either way
SONGS & STORIES OF HOPE — Saturday, September 26, 2:00–3:30 PM, Zion Lutheran Church, 2982 Davis Road. An afternoon of music and storytelling with singer-songwriter Becky Key, Zion music director Josh Vigran and Pastor Bobby Key. Free admission, everyone welcome. Presented by Zion Lutheran Church and Lutheran Indian Ministries. Info: lutheranindianministries.org/zion

5 · The note that goes with it

Paste this into the email carrying the scripts. Stations turn down announcements that arrive with no dates, no contact, and no idea who's asking — this covers all three. Gary is sending these, so nothing here needs doing — it's shown so you can see what goes out over LIM's name.

Station cover note One blank, the station name Gary sends this

Subject: PSA request — free community concert, Fairbanks, September 26

Hello [station / name],

I'm writing to ask whether you would run a public service announcement for a free community event in Fairbanks.

Songs & Stories of Hope is an afternoon of music and the stories behind the songs, at Zion Lutheran Church on Saturday, September 26, 2:00–3:30 PM. It's free, open to everyone, and nothing is being sold or collected. It's hosted by Zion Lutheran Church together with Lutheran Indian Ministries, a nonprofit that has served Native people across Alaska and the lower forty-eight since 1985.

I've included scripts at fifteen, thirty and sixty seconds — please use whichever fits your rotation, and edit freely to match your on-air style. We'd ask that they run any time between now and September 26, and stop after that date.

Full event details, including a poster you're welcome to use: lutheranindianministries.org/zion

If you need anything else from us — letterhead, nonprofit documentation, or a recorded read — just say the word and I'll get it to you.

Thank you for considering it.

Gary Ricke
on behalf of Lutheran Indian Ministries
gary.ricke@orbisdesign.com
Ministry contact: Robert Heffle · rheffle@lutheranindianministries.org · 907-230-1369

6 · What to attach

Send the poster with anything going to a station, a church office, or social media. Send the link with everything.

For the print shop — two sizes, both ready. This one is yours. Open either one and press Download PDF. They are true 8.5 × 11 with no margin, so the shop prints them as-is and nothing gets scaled or cropped. The half page sheet holds two handouts with a cut line down the middle — the shop runs the sheet and guillotines once, so a hundred handouts costs fifty sheets. Ask for 100–150 lb gloss cover for the full page, and plain 80 lb text for the half page since those get handed out and taken home.
Full-page poster
Full-page poster — 8.5 × 11
For the notice board and the church entryway. lutheranindianministries.org/zion/poster
Half-page handouts, two per sheet
Half-page handouts — 2 per sheet
The ones people take and pass on. lutheranindianministries.org/zion/half
Songs & Stories of Hope poster
The poster
Opens full size — right-click to save, then attach.
The event page
The event page
lutheranindianministries.org/zion — short enough to say on air.